My Role
• Wireframing
• High Fidelity Design
• Components
Timeline
April - May 2022 (8 weeks)
The Ask
The company blog was getting a very high bounce rate due to functional issues, confusing navigation and outdated visuals. The Marketing team wanted to redesign it with a friendlier, simpler interface, making navigation easier in order to get the most out of the platform in terms of audience engagement.
Major improvements in design
The main issues to address were very obvious, so after a few conversation with the team, we decided to address those right away.